Wyld Chyld Tattoo Virginity Cards
Adobe Illustrator, Adobe InDesign | Oct 2023–Feb 2024 | Design & Marketing Intern
I applied for a Design & Marketing Internship with Wyld Chyld Tattoo, a local tattoo shop. Upon receiving the position, I was briefed on my primary role: creating social media posts, marketing materials, and designing a special project called the "Tattoo Virginity Card." The purpose of the card was to celebrate first-time tattoo clients, making their experience at Wyld Chyld memorable and engaging. From October to November, I developed various concepts and designs.
Initial Iterations and Concepts
Initial Iterations and Concepts
Initial Iterations and Concepts
Initial Iterations and Concepts
Initial Iterations and Concepts
Initial Iterations and Concepts
Initial Iterations and Concepts
Initial Iterations and Concepts
Initial Iterations and Concepts
Initial Iterations and Concepts
Initial Iterations and Concepts
Initial Iterations and Concepts
Initial Iterations and Concepts
Initial Iterations and Concepts
Initial Iterations and Concepts
After presenting multiple design ideas to the tattoo artists and my supervisor in December, we decided on a refined approach. We agreed on two versions of the Tattoo Virginity Card—a masculine design and a feminine design—allowing customers to select the one that suited them best. The final design incorporated an interaction between the artist and customer by being able to draw a little sketch, along with spaces for both the client and artist to sign and date the card, adding a personal touch while being practical.
From December to February, I managed a dedicated marketing campaign on Wyld Chyld’s Instagram account to promote the Tattoo Virginity Card. I used a combination of audio engineering, video editing, and visually engaging posts to reach a wider audience. By the end of my internship, the campaign had successfully introduced over 200 new customers and tattoo enthusiasts to Wyld Chyld, underscoring the effectiveness of the campaign and my contributions.