Joseph Hollander & Craft LLC
Adobe Illustrator, Adobe Photoshop, Figma, Blender | November–December 2024 | Branding Project for Design Firm Application
I was given a "designer test" to rebrand Joseph Hollander & Craft LLC, a law firm with an outdated visual identity. The task was to create a modern, polished logo with an icon, cleaner fonts, and a refined color palette (blue and gold). Deliverables included a branding deck with logo, typography, collaterals, and a landing page design. I began by sketching logo ideas, refining based on feedback, and expanding into a cohesive brand identity.
Once the final logo concept was established, I explored several variations, adjusting outlines, typography placement, and color reversals to create a cohesive and clean look. This approach captured the essence of the assignment, and the recruiter appreciated it. From there, I expanded into creating brand collateral, ensuring the logo translated seamlessly across various elements.
In this video concept, I created floating Avalanche logos reminiscent of nostalgic power-ups from old video games, adding an element of retro fun to the visuals. The edit is designed as a hype video, featuring memorable Avalanche moments set to the song’s dynamic beat. Through this project, I aimed to capture the thrill of a game day, translating the song’s energy into visuals that would resonate with fellow hockey fans.
In this video concept, I created floating Avalanche logos reminiscent of nostalgic power-ups from old video games, adding an element of retro fun to the visuals. The edit is designed as a hype video, featuring memorable Avalanche moments set to the song’s dynamic beat. Through this project, I aimed to capture the thrill of a game day, translating the song’s energy into visuals that would resonate with fellow hockey fans.
In this video concept, I created floating Avalanche logos reminiscent of nostalgic power-ups from old video games, adding an element of retro fun to the visuals. The edit is designed as a hype video, featuring memorable Avalanche moments set to the song’s dynamic beat. Through this project, I aimed to capture the thrill of a game day, translating the song’s energy into visuals that would resonate with fellow hockey fans.