Susquehanna Brewing Co.
Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Premiere, Blender, March 2024 | Advertising II
This summer campaign aimed to elevate Susquehanna Brewing Company, a small brewery from Northeastern Pennsylvania, by capturing the attention of East Coast beachgoers in Long Island, New Jersey, and New England. With a competitive landscape dominated by larger beer brands, my goal was to position Susquehanna Brewing as a vibrant and refreshing choice for summer.
As a regular customer who appreciates this brewery, I wanted to design a campaign that would bring them deserved recognition. I started with a fresh campaign-specific logo inspired by their original brand, adding a summer vibe through dynamic typography and bright colors. Sketches led me to a logo variation that stayed true to their identity while embodying a seasonal flair.
To bring this vision to life, I created packaging designs and used Blender to develop 3D models of the final product, allowing me to visualize the full campaign concept. This process not only helped refine the campaign but also expanded my skills in 3D modeling, making Blender an increasingly integral tool in my workflow. The result is a campaign that feels cohesive, impactful, and strategically positioned to boost Susquehanna Brewing’s summer market presence.
